Macinography 18: The Problem with Performas
Meet the Martinettis. They’re the all-American family of the nineties. When they want a computer, they hop on down to the big box store and buy a Performa, the computer made just for them. Alas, darkness lurked from within that happy Mac, seduced by the siren song of marketshare. Listen to find out how an otherwise reasonable idea almost rotted Apple from the core.
Sources
- Macworld, October 1992
- MacUser, October 1992
- Apple Confidential 2.0 By Owen W. Linzmayer
- The Martinettis Bring Home a Computer
- The LA Times: The Un-Infomercial
- Apple’s Weapon to boost Earnings -SFGate
- EMaculation
- UPI: Apple Introduces New Mac Line
- ToastyTech: At Ease
- IMDB: Ashley McCarthy
- Ad Age: NIMA Awards
- AdAge: Apple Performa Infomercial Bags 100,000 calls
- CHM Oral History: Jon Rubinstein
- StatCounter Desktop Marketshare
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Chapters
00:00:00 - Opening
00:00:39 - Share and Marketshare Alike
00:11:38 - Putting Your Mind At Ease
00:23:15 - Nobody Beats The Wiz
00:39:41 - Legacy
00:51:35 - Outtro and Credits
Music Credits
Second Goodbye (Instrumental) by Sapajou | https://soundcloud.com/sapajoubeats
Music promoted by https://www.free-stock-music.com
Creative Commons Attribution 3.0 Unported License
https://creativecommons.org/licenses/by/3.0/deed.en_US
Simplify by Ron Gelinas Chillout Lounge | https://soundcloud.com/atmospheric-music-portal
Music promoted by https://www.free-stock-music.com
Creative Commons Attribution 3.0 Unported License
https://creativecommons.org/licenses/by/3.0/deed.en_US
Dark Snow by windsouls | https://soundcloud.com/windsoulsmusic
Music promoted by https://www.free-stock-music.com
Creative Commons Attribution 3.0 Unported License
https://creativecommons.org/licenses/by/3.0/deed.en_US